The Product Hunt Effect
介绍：A book about the impact of community-driven startups
Ross Simmonds: This is going to be great. Really looking forward to this @EricTWillis - Just backed it on KickStarter!
I love how you say that some of the products are build solely because Product Hunt exists. In the past I've been building a lot of side-projects but none of them was seen. After PH one of my projects started making money and one got acquired.
I'm really excited about the book and good luck.
Keewon Ma: Backer number 35! Wohoo! Congrats, @erictwillis! Definitely excited for this book. Community driven startups are the future fosho! would love to learn from the master and help out in anyway I can, Sensei Eric . ^_^
Sonny T.: This is awesome! I am definitely backing it! Good Luck Eric!
Erik Torenberg: @erictwillis - have you always been a great community builder, or did you develop this over time? what are some of your earliest stories with community? btw @davidspinks, eric is a pro!!!
Looking forward to the book. In sports, we often hear or see a 'once a generation player' who redefines the playing standards. I think Ryan Hoover and of course the PH team has been to products in the same sense.
In addition to everything else that we know about PH, one big influence is that the PH story and its journey and how it has evolved... has given enough confidence to young entrepreneurs, which means more startups, more brave decisions, more funding opportunities, more open industry, (possibly good for overall economy too), and so many positives.
Corey Stone: Good idea - good luck!
Dan Seider: @erictwillis has done an amazing job building the Maker Hunt community which I have been fortunate to be part of. By association with that group, I've seen how he has connected with a number of significant 'community driven' startups. I'm sure this book will have some really valuable content and I look forward to checking it out!
jonas: This book needs to exist and there simply is no one better to write it than Eric. The dude knows what he's talking about. (he's also great to work with by the way, in case anyone was wondering...)
Yev: Loving the Product and Maker Hunt communities. Only problem is, I wish I had more time at the office to follow along with all the conversations. Too much good stuff happening at the same time!
I'm really excited to announce the book I'm currently writing! As many of you know, I've been a really passionate Product Hunt community member: as a top hunter, moderator, and as a maker with projects like Maker Success, Maker Hunt, Product Hunt Book Club, and other initiatives. Over the past several months, I've been working directly with 100s of makers to learn more about the successes (and failures) of their launches, getting the intimate details regarding how they've managed their launches (pre-launch and post-launch), and interviewing them in an attempt to identify the most common pain points so that I could share this valuable information with the community.
I've learned some fascinating things and still learning more as I have 150+ interviews to complete. One of my favorite discoveries is the fact that a large number of makers create some of their products solely because Product Hunt exists as a channel that vastly increases the chances that their work will be seen. Things are being built that otherwise would never be created. I think that's awesome.
I've also learned that many people are still unsure about how great communities are built and the best way to leverage these communities to not only launch a product but to quickly get to product/market fit. Though a lot of the frameworks and case studies provided will be directly related to Product Hunt, I'll also be digging deeply into other communities like Kickstarter, Reddit, Hacker News, and even very nascent community-based.
I'm looking forward to sharing the insights I'm learned from the many entrepreneurs, product managers, makers, community managers, and others who have been kind enough share their thoughts and data with me. I'll be around here all day to answer any questions you may have.
1: Is there going to be visuals, pictures, charts in the book and
2: are you planning an audio version if things go well? If you can't tell I'm not a reader unless it has pretty pictures in it. But I do listen :)
Everette Taylor: Awesome, really looking forward to reading this. If anyone is credible enough to write something like this its you. Just backed the project on Kickstarter and will be sure to share.
Shlomi Nissan: Great job @erictwillis! Looking forward to reading this :)
Sorin Pantiş: Good work, Eric!
Karthik: Awesome Eric! Looking forward to read the book. Best of luck with the kickstarter campaign! I am sure its gonna turn out very valuable to folks in the start up space.
Adele Tiblier: @erictwillis Can't wait to read it. We got our own taste of just how much of an impact the community makes when PixelSquid made it onto Product Hunt at the early stage of our launch. Really looking forward to reading other's experiences and how they have either devised products or evolved existing ones due, in part, to the feedback from Product Hunt addicted people (like myself). Great job!
The ProductHunt effect is real.
You know, Eric, when Product Hunt first started out, I thought it was a fun way to share cool products with like-minded tech nerds, but the more I used it, the happier it made me about the fact that entrepreneurs have this amazing way to be seen and heard. It's not a marketing thing, it's... someone said "it makes shit go boom", was it Snoop Dogg? 100% true.
Good luck with funding your book, I know it will be awesome! :)
The fact that it's only noon and I just had to scroll through 140 comments to post here is a great testament to the quality of community builder behind this project!
@erictwillis what made you choose a book as the form factor for this product?
From the sheer amount of text here & on the KickStarter page, I know I'll be getting my money's worth!
Top quality work @erictwillis, very excited!
This is great Eric! I love your enthusiasm and I can't wait to read the book!
Q: What was the most difficult part of writing this book?
Nichole Elizabeth: This is incredible, Eric, I am so happy for you!
Bram Kanstein (@bramk):
Super excited for you! To the moon!
Erik Torenberg: @erictwillis congrats on the launch! Can't wait to get a copy. I know there's a ton in here - What's NOT in the book that you are still super curious about?
Eric Willis: @daspianist I'm glad that you're enjoying Maker Hunt. Please let me know what I can do to make it better.
Eric Willis: @start2profit Thanks Nick!
Eric Willis: @alexobenauer Thanks Alexander. I'll be in touch.
Eric Willis: @sujanpatel That depends on the criteria. StartupStash did exceptionally well. Meerkat debuted on Product Hunt and already has over 2 million users (not sure how many of those are active). Ship Your Enemies Glitter did $60,000 in revenue over the first 24 hours.
Eric Willis: @neilswmurray I appreciate the support, Neil.
@xzarexhc Hey Marko,
The research is very time-consuming. I've done 100+ interviews and have over 150+ more to conduct. Extracting information from an audio-based discussion and organizing it in a way that is coherent and meaningful can be challenging. I find it's challenging to determine exactly what are the most valuable ideas to share.
Eric Willis: @jimiwen Thanks!
Eric Willis: @dzarlax Thanks Eminence!
Eric Willis: @saadiql Thanks for supporting the project, Saadiq.
Eric Willis: @lhfaria Thanks Leandro.
Eric Willis: @everette Thanks for backing the project, Everette!
Eric Willis: @sarperdag Thanks for supporting the project, Sarp!
Eric Willis: @yevp Yeah. It's difficult to keep up with everything. We are working on some things to make it easier to keep up to date on things in Maker Hunt. Hopefully, that will help. Thanks for all the support and also for letting @SavIsSavvy know about the community. Her AMA was so awesome!!
Hash_tag_jeff: @erictwillis Congrats man, this is awesome
Eric Willis: @applecider_ Thanks for the support, Dan.
Eric Willis: @misbahspeaks Thanks Misbah! And thanks for helping so much at Maker Hunt.
Timothy Kearns: @erictwillis Great work - congratulations. How important is the name of a company in relation to brand & product? ClipCard is one of those names that people either love or think - "hey, that's weird". I'd love your thoughts on the current thought logic on the naming of companies.
Eric Willis: @keewonma You're making me blush! :)
Eric Willis: @lucasjgordon There is a bonus book (The Maker Way) where I'll be able to deal with the volume issue. I'll be telling more "maker stories" there. In the main book, I'll be focusing more on themes and using examples to drive those points home.
Eric Willis: @thecoolestcool Thanks Ross!
Eric Willis: @jsneedles LOL! That's where the editor comes in :)
Eric Willis: @aql11 Thanks Ling!!!
Eric Willis: @mignano That part has been relatively easy as I've developed a lot of great relationships with makers. I had already interviewed some of them for the Maker Hunt AMAs so that made it much easier to just go a bit deeper. For anyone who is interested, the Maker Hunt AMAs are here: https://medium.com/@makerhunt
Eric Willis: @noinput Jim...Thanks for supporting this!
Eric Willis: @maximegermain Thanks for the shout out, Maxime!
Eric Willis: @angeladopter Let's connect. Get in touch on twitter!
Eric Willis: @vingar Love this comment, Vinish. I agree 100%.
Eric Willis: @jimmynotyres I think it's important to have a name that's both easy to pronounce and remember. While I think there are cases where the name is very important (think of Mint.com where a short, relevant name allows you trust the company with your valuable financial data. I think that was a case where it was important that @apatzer made the wise move to grab a notable url), in most cases it's likely not that significant. I think a name becomes powerful because of the emotional connection that you make with a company that delivers value and satisfies your needs in some way. Are Google and Twitter really great names? I guess they're easy to remember, but essentially it's about the product.
Eric Willis: @sacbookreviewer Definitely! Will connect with you in Slack.
Heath W. Black: @erictwillis any way I can help you out in the future just let me know! I'm a believer in what you're building!
Violeta Nedkova: @erictwillis +1 to everything you said. :D
Eric Willis: @paragpatelone Always love seeing people from Maker Hunt here. Thanks, Parag.
Eric Willis: @robjama Thanks for the support Robleh. I really appreciate you helping me with the video.
Eric Willis: @adeletiblier Thanks Adele.
@jordyvdboom I have this quote that I always find myself revisiting "The most serious mistakes are not being made as a result of wrong answers.
The true dangerous thing is asking the wrong question." I've learned just how important it is to ask the right questions. All the content I produce for this book is driven by the questions being asked. If I ask weak questions, I'll often end up with less usable content. It's important and respectful to be highly prepared for interviews so that you can ask thought-provoking questions that engage the person you're interviewing and that also help you get closer to discovering something new that serves your goal. Or asking the right questions might reveal that you're down a less interesting path and that you need to make that right turn at the fork in the road ahead. So it's important to know as much about the person you're interviewing and the sector they're working in so that you know how to frame your questions.
Eric Willis: @mengto Thanks Meng!
Eric Willis: @shlominissan Thanks for the help with the video, Shlomi!
Eric Willis: @milesb Thanks for the kinds words, Miles. I'll be working very hard to deliver a valuable book.
Props to @erictwillis on this book idea. Let me quote the most important part imo:
"One of my favorite discoveries is the fact that a large number of makers create some of their products solely because Product Hunt exists as a channel that vastly increases the chances that their work will be seen. Things are being built that otherwise would never be created. I think that's awesome. "
One of the beautiful things about products is they make it easier, cheaper, or feel more "normal" to do things than you otherwise would have.
eg. Thought sharing through:
Books (professionals, hundreds of pages) --> Journalism (professionals, ~500 words) --> Blogging (amateurs) --> Twitter (everyone, 140 char)
Communities like product hunt contribute to an ecosystem level change that is making it easier, cheaper, and more 'normal' than ever to make interesting things that people want.
Eric Willis: @realjeffregan Hello Jeff. I haven't seen a lot of "cool" tactics. I think the most successful community managers just pay attention and manually pull people in. However, I do like how Quibb does it. They have a cool "ask for a comment" feature where you can ask someone to comment on an article. Whenever my engagement level drops, I get one of those notifications from @sandimac and immediately jump in with a response. It's a great way to keep the engagement level high. That doesn't necessarily answer your question, but engagement level is just as important as volume in a sense that you need to both nail that and reduce churn to truly grow a community.
Eric Willis: @yvoschaap No. I just love PH....not being paid.
Eric Willis: @eriktorenberg I missed this question earlier. That's a really great question. I'm really curious about "no stack startups" http://blog.aweissman.com/2015/0... and what some products might look like built on top of Meerkat for instance. I can see some interesting solutions that could live "in" Meerkat. Maybe I can discuss some of this with @benrbn or @Nivo0o0. Actually, @jsneedles we need to make this a topic for discussion on Meerkat or Blab.
@davidspinks @eriktorenberg I think I've learned the value building relationships while living abroad for over a decade as it forced me to constantly build new relationships and find ways to provide value to others. Also, I've grown to really enjoy helping others as I began to reflect back on my own life and realizing how I could have avoided mistakes had I had more support.
So my earliest stories with community go way back to the late 90s actually where I used to hang out with other online marketers to learn new SEO tactics. This was back before Google and the big dog was Alta Vista. Back then, it was rather easy to get a high position on search engines as the ranking algorithms were relatively unsophisticated, but we used to come together and consistently share new tactics to do business online. I wasn't launching startups at this point where it was all about "growth". I was running profitable businesses though and we were a community of marketers/bootstrappers.
I don't know if I'm a great community builder. I do know that I really "care" and I'll do the dirty work that's required to get the job done. And often it's just that: Knowing exactly what to do (being effective) and then how to do it (being efficient). So I think I'm constantly getting better at figuring out what needs to be done. I'm a life-long learner so I hope I'll look back at this period one day and realize that I was indeed still an amateur.
Brandon Waselnuk: @erictwillis it was great chatting with you during the 'making of', in your opinion what was the most standout story you heard during your interviews? What was the biggest impact you saw from a company through Product Hunt?
Eric Willis: @jonarcher Thanks, Jonathan. If you're responsible for building or maintaining a community, you would want this book as you'll get insights as to why some communities became wildly successful and why some failed. You'll want this book if you're a maker/product manager that needs to consider how to best leverage online communities to launch and get to product/market fit. If you are someone who is interested in how online communities are changing the way products are launched and distributed (probably anyone working at a startup), I think you'll learn some valuable frameworks, best practices, and market insights that could help you become better equipped to dealing with this changing world.
Ray Hernandez: @erictwillis SWEET! Picture Book & Audio...win win for someone with major A.D.D.
Eric Willis: @sleinadsanoj Thanks, Jonas. I'll see you on Blab! muahahaha
Michael Buckbee: @erictwillis Very excited for the book Eric - you have so much energy and insight into these things - will be great to have it collected in one place.
Jonathan Archer: @rossomakha @erictwillis I want to +1 the comment about community activists. How to organize online is a broadly applicable topic. Aggregating and organizing people for startup growth is one use, doing it for activism is another.
Eric Willis: @rc_says I don't think I could do the topic much justice in other formats. The material is so expansive that the only way I could imagine delivering real lasting value would be in a book where I could get the "idea" all in one place.
This is great perspective, and completely agree on the theme that has emerged.
Eric Willis: @osakasaul Agreed. Products built specifically for developers often do much better on HN.
Ross Rojek: @erictwillis I'm seeing a StartupBookBuzz interview coming. Congrats and good luck.
Eric Willis: @rajanannadurai Thanks for backing the project, Rajan.
Eric Willis: @keremtiryaki Thanks. I'll take all the luck I can get :)
Eric Willis: @tonytanevski If there is anything in particular you would like to see discussed in the book, let me know.
Eric Willis: @markquezada Thanks Mark!
Eric Willis: @dylanlacom Yeah. I think that could be included :)
Alexander Obenauer: @erictwillis Can't wait to see the result. Kickstarter, Product Hunt, and Hacker News were all absolutely necessary to start my company to the level of success it saw in its first year. It's a fascinating new world, and I'm glad you're telling many of the interesting stories that do need to be documented! And let me know if there's any way I can help.
Eric Willis: @yvoschaap Bram has joined as the European community manager. I'm a moderator and not officially on the team. A number of things have changed, but it's really interesting how much more "competitive" Product Hunt has become. As the international member numbers have risen, timing has become even more important. Btw... I've shaken my addiction to being at the top of leaderboards, but you're partially responsible for my "dependency" on Product Hunt because of this: http://yvoschaap.com/producthunt/
Alexander Singh: @erictwillis This looks great - nice work Eric. I just backed your project ++
Eric Willis: @demoweb_co I will. It was almost necessary for me to go this route considering the topic of the book.
Eric Willis: @raydawg88 I'll be coming to you for some feedback on this.
Eric Willis: @sepehrfakour Thanks Sepehr.
Eric Willis: @ghobs91 Andrew, thanks for the support!
Eric Willis: @automaticyes Thanks Alexander!
Eric Willis: @shaanvp Excellent comment, Shaan!
Eric Willis: @raydawg88 Hey Ray. Yes, I'll be using lots of visual, pics, and charts. If I meet the funding goal, the first stretch goal will consist of an audio book reward for all backers.
Eric Willis: @sinzone Thanks for the endorsement, Augusto.
Eric Willis: @sacbookreviewer Haha.
Eric Willis: @navinkulkarni Thanks for the shout, Navin!
Eric Willis: @diplateevo The cost of creating a product or launching a product has consistently dropped and more people are learning how to develop software. That means more products will be created as more people are able to do it. As long as Product Hunt is being driven by a great team, it will remain the place to discover new tech products (and possibly other types of products as the team jumps into other verticals. This is not a fad.
Fred Rivett: @erictwillis Interesting dude! Always gives another insight hearing what people's 'b plan' would be.
Eric Willis: @nichediver Thanks, Brandy!!
@erictwillis Sounds cool, and this definitely interested in hearing what you find.
Interested in including the below article in your research? Goes into some aggregate numbers for folks selling courses using Fedora (e.g. 26,447 users and $207,152 in sales from ProductHunt).
Ross Rojek: @erictwillis where you live as a slackbot.
Eric Willis: @danielkempe Thanks Daniel!
Eric Willis: @karthik2502 Thanks for the support, Karthik.
Eric Willis: @tariqrauf I really appreciate the support, Tariq.
Conrad Wadowski: @erictwillis for sure. Feel free to reach out over email, and I can hunt some stats down for folks who are open to revealing their numbers. Email: conrad at usefedora
Eric Willis: @sorinpantis Thanks Sorin.
Eric Willis: @joshmuccio Thanks Josh. I should probably copy and paste some of the things I've listed on the Kickstarter page.
Eric Willis: @riccardoar Thanks Riccardo. I miss hanging out in Slack during the Product Hunt Hackathon!
Eric Willis: @edmoyse There are products that came directly out of discussions in Maker Hunt. For instance, Mubs @mubashariqbal created http://www.producthunt.com/posts.... There are several makers in Maker Hunt who directly expressed that thought (when I asked them how Product Hunt has changed the way they build products). I'll share more details in the book or maybe in a blog post leading up to the release.
Eric Willis: @sebgie Thanks Sebastian and I really appreciate you backing this project.
RocketClub: @erictwillis Congrats Eric. I studied entrepreneurship at MIT, and currently working on my 4th startup to help companies build community. I have some thoughts about this and would love to discuss some of yours. We should connect.
Eric Willis: @captspacely Thanks Seun!
Eric Willis: @hpoydar Thanks Henry.
Eric Willis: @v4violetta Thanks Violeta. I think the greatest thing about Product Hunt really is the community. I don't mean the community in a sense of solely sharing products... I mean the people in a deep communal sense. I can say that, without a doubt, a large percentage of friends I've made over the last year have been because of Product Hunt in some capacity. I'm not using "friends" in a casual way either. I feel like this community attracts wonderful, intelligent, and passionate people and that's helped me grow as a person from constantly interacting with them.
Eric Willis: @theforthwall Thanks, Shubham.
@erictwillis @blendahtom @justjoshinyah And manufacturing.
A lot of great crowdfunding projects flop because they fail to transition from prototype to commercial manufacturing. There's a few services starting to pop up in that space, but still a lot of room I believe.
Eric Willis: @heathwblack Thanks Heath. I have something in mind and will be in touch soon :)
Sam Houston: @erictwillis Cool stuff. As a community manager and someone who works at a very community driven company, I'm looking forward to reading your takeaways and insights :)
Mubashar Iqbal: @edmoyse @erictwillis I connected with @dylanfeltus on Maker Hunt, so it's very likely that https://www.producthunt.com/post... wouldn't exist if it weren't for the Product Hunt/Maker Hunt communities.
Eric Willis: @coreywstone Thanks Corey.
Eric Willis: @hjonesr Thanks, Hugh! I'm working on delivering something that's worth your time.
Eric Willis: @bramk Thanks for all the help, Bram!
Eric Willis: @terencepua Thanks for backing the project!
Eric Willis: @jeffumbro Thanks Jeff!
Lucas Gordon: @erictwillis awesome, thank you for the reply! Really looking forward to it :)
Ulrich Sossou: @erictwillis what is the single biggest mistake you've seen people make when launching their product?
Eric Willis: @rossdcurrie Thanks Ross!! I feels great to have a backer!
Eric Willis: @heathwblack Thanks Heath and I really appreciate you doing that AMA with Maker Hunt.
Eric Willis: @mightyalex I really loved seeing that type of comment consistently. It's a really powerful testament to Product Hunt in that people aren't only coming here to discover products or just to share what they would have already been working on. Product Hunt itself is inspiring people to create things solely because of the idea that people will see their work. That's inspiring and I think it illustrates that Product Hunt is more than even a startup or a community... it's a real movement.
Eric Willis: @nikkielizdemere Thanks Nichole....for taking me under your wing early on.
Eric Willis: @williamnutt Thanks for backing the project!
Eric Willis: @blendahtom Brands are mostly built over time so I don't think it's the most important thing to consider for a Product Hunt launch. I think a major issue that many makers deal with is that they often come to Product Hunt to get validation. They may get that from the influx of news users by either paying attention to usage patterns or directly asking those new users the important questions to understand if they're serving needs and finding out what they need to do to improve the product (and also just determining if they've built something valuable). The problem is that once they resolve the issues and push out new releases, they often feel the need to be featured on Product Hunt again because they weren't ready for growth at the time of the initial feature. Great design, ad copy, etc are important, but I think the timing of the launch plays a huge factor in what happens after being featured.
Eric Willis: @sorich87 Hello Ulrich. I don't know if this is the single biggest mistake. However, I think the single biggest opportunity that's consistently missed is not creating a custom landing page specifically for Product Hunt and providing a method to re-engage those visitors (newsletter for instance). You can very easily add several hundred or 1000+ highly targeted users (some have done over 5k) to a mailing list if you set things up well. These are people that might otherwise forget your product and would have signed for a pending Android release, for instance. That's just one example. These are people that can provide feedback or that might need to be engaged several times before they actually decide to give you a real shot later. Don't miss that opportunity.
Tom Masiero: @erictwillis how important is building a brand. I feel like I see a ton of great products on pH but most are missing any type of strong branding.
Josh Muccio: @erictwillis I'd back any book that has your name as the author. You are an incredible community manager and I've seen you help out so many people in Maker Hunt. You're like the giving tree! Seriously, I can't think of anyone more qualified to write this book! Can you give us a sneak peak at one of the insights you plan to include in your book?! Let's do an AMA ;-)
Eric Willis: @_mridul_ Hello Mridul. One very consistent theme: Product Hunt can be the gift that keeps on giving. Journalists use Product Hunt as validation that a product/startup has something interesting enough to share with their readers. It's common for a product to debut on Product Hunt and then end up in a plethora of top tech blogs within hours thus causing an avalanche of attention and traffic. There are also some makers who've built great, small businesses as a result of being featured on Product Hunt. We often pay attention to products that get a lot of media attention, but many less talked about products have done 100K + in revenue (within a couple of months of being featured). One maker in particular told me "the money I made from being featured on Product Hunt changed my life".
Eric Willis: @pieterpaul Great....thanks Pieter.
Eric Willis: @mubashariqbal Mubs! It's your world and I'm just living in it!
Eric Willis: @jackrometty Will do!
Eric Willis: @xxxxxxiao I hadn't planned on it, but if there was demand for it (if I could build enough demand rather) I would do it.
Eric Willis: @sonnyt Thanks for the support, Sonny :)
Eric Willis: @rossomakha Hello Masha. Yes. There will be a section dedicated to this. I've talked to a lot of people to determine the topics that should be discussed. One of the most consistent requests was about that very thing: People wanted to know the intimate details about the very early stages of successfully launched/scaled communities. So I'll be providing details about how some great community managers/founders found those first users and what they did to retain them and also maintain a healthy community as it grew.
Eric Willis: @alirtariq Thanks for the support Ali. Let's see where this Kickstarter campaign goes. I think I have a lot of work ahead of me in order to meet my funding goal.
Eric Willis: @nick_franklin Thanks Nick. I'm glad the others delivered great testimonials because I struggle on video.
Eric Willis: @v4violetta and Violeta.I loved the "it makes shit go boom" comment from Snoop.
Eric Willis: @gresch Karsten... Thanks a lot!
Misbah Ashraf: @erictwillis Keep building :)
Eric Willis: @edch2020 Thanks for the support, Ed.
Joshua Fairbairn: @erictwillis @blendahtom I couldn't agree more. this is happening a TON on Kickstarter / Indiegogo / Crowdfunding platforms right now. People are seeing a ton of early success but it flops as the brand isn't built out properly. The next service based business is to help companies expand into retail / distribution channels in the new world we live in! Brands are the key!
@erictwillis thanks for the shout out to the leaderboard in the kickstarter description :)
So you don't get paid as moderator by PH? Honest question.
@fredrivett It's hard for me to imagine not being an entrepreneur. I was the kid selling candy at grade school :)
Every time I had a response, it would always have some type of entrepreneurial spin in it. haha. I would be a physicist. I often dream of going back in time and majoring in physics and continuing with that.
Miles Burke: @erictwillis No worries man, have backed the hardcover edition; now you have to visit Australia and sign it for me :)
@gozdeaksay I think the best example we have it the one set by the Product Hunt team. They are constantly thinking of new ways to engage and "delight" the community. @rrhoover practically lives in twitter and is constantly engaging with users seemingly every minute he's awake. A community often takes on the behavior of its leaders and Ryan engages in a positive manner and obviously loves products. The community feeds on that and even though the company has grown dramatically, it remains intimate because the founder is still extremely involved in welcoming members to the community and also engaging the rest of us.
@eriktorenberg has also done an excellent job with extending that engagement offsite. I first met Erik as a Product Hunt meetup and that can't be overlooked as a driver that connects people with the brand. It makes it feel "real" and he's lead some of those meetups all over the world. Some of those meetups, like the latest one in Berlin, had over 2,000 participate. That's massive. Erik also very actively engages the community on the site, on twitter, in multiple slack community, etc.
Then the different podcasts like Product Hunt Radio and Maker Stories provide more ways to interact with the brand...it takes you deeper into the community and also provides enough variety that it keeps the brand fresh.
So you need to be constantly engaging with your community and also keeping that relationship interesting and "fresh".
@tbajwa Hello Taimoor.
Slack is like a modern version of IRC. In this case, I don't think it's the interface that's new as much as the way it's been applied to work communications (and then communities have just adopted it for their own use cases). I do think we're seeing interfaces that allow us to communicate in a more personal manner. The real-time aspects of slack really allow you to get closer to people that you wouldn't normally communicate with on that level. I think you're seeing the same thing with apps like Meerkat and Blab. They're very personal and intimate.
I don't think we'll see a revolution as much as a gradual evolution of more personal applications like slack, live streaming apps like Meerkat, , Periscope, Blab, and different functionality in Snapchat like stories.. a lot of that is being driven by smartphone adoption and also people becoming more comfortable with sharing their personal lives after years of being exposed to ephemeral apps. Live streaming, for instance, is becoming "normal".
To the second question: I think caring about other's success has helped me become a better learning. In order to truly help someone, you need to understand where you can add value. This means you need to both understand them well and the problems they are facing. So you really need to be patient, empathetic, and inquisitive. That requires being a good listener. I've always been a good listener, but now I really focus in so that I can figure out the best way to help.
I do feel a lot of satisfaction when someone truly feels like I've helped them in some way.
Eric Willis: @beller Thanks for the support, Morgan.
Eric Willis: @shib88 Thanks, Shib. I really appreciate the support!
Eric Willis: @chloeyang1990 Thanks!!
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